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09.19.2011

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Bissap juice to encourage microcredit in Africa

Source: Ouest France

Known for the symbolic form of its flower, the hibiscus is also the plant used for making bissap juice, well-known in West Africa. This delicious juice could become more popular in good-old Brittany, thanks to the self-built business Ker Diop. Emile Diop has just imported four metric tons of hibiscus from Senegal and Burkina Faso – he didn’t hesitate for one moment to rely on a microloan, used extensively in Africa, to make his purchase “bear fruit”.

“I bought the raw materials at 10% above its local price in Senegal and Burkina Faso, without a go-between, and 10% of the profits made will be returned in the form of microloans to cooperatives and women’s groups, without the slightest interest,” explains Emile Diop in the Ouest France daily newspaper.

Lastly, in terms of the process to transform the raw materials in to a certified biological fruit juice, the entrepreneur uses a farm at Saint-Cast-le-Guildo, right in the heart of the Brittany department of Côtes d'Armor.

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