Communication campaign of "Sukaliku" savings account by MicroCred Senegal

This summer, the Microfinance Institution MicroCred Senegal led a direct, friendly and clear communication, to make known the savings account SUKALIKU, the only 100% free and compensated account in Senegal.

Objective : A Sukaliku account for everyone !

To move towards this goal, a media campaign was widely publicized through TV spots and radio.
Communication was also made ​​in the streets of Dakar with the distribution of flyers provided by rollerblading loan officers and with the installation of tents on the weekly markets with a commercial animation carried out by MicroCred Senegal staff.

This year, the visibility will be enhanced by the large format of ads displayed on fifty Dakar Dem Dikk bus.