Pi Slice Takes Part in Intigral’s Launch of MENA’s 1st Digital Idea Incubator:

Intigral set to shake up the digital sector with MENA’s first comprehensive digital idea incubator

Intigral, MENA’s leading digital hub, has today launched, the region’s first full-spectrum digital sector start-up and entrepreneur incubator. sits at the core of Intigral’s commitment to grow the region’s digital ecosystem, and will source, incubate and develop innovative business ideas from start-ups and entrepreneurs.

The MENA region is experiencing monumental digital growth and is forecast to grow by three times to evolve to an estimated $18 billion opportunity by 2018. With the growth, has come a boom in entrepreneurship. However, while there are start-up incubators and accelerators in the region, none of them offer the full spectrum of services that entrepreneurs require. is set to change this.

Open to applications both from the region and globally, the initiative offers anyone with a great idea the unique opportunity to receive support from Intigral’s expertise, and an unparalleled access to the Middle East market.

The six vital areas of support that will be provided for winning entrepreneurs and start-ups to turn their ideas into valuable products are:

1. A seed fund of 20,000 USD per team
2. Dedicated Intigral management support as well as external mentor support to guide the team through every step of the process
3. Free office space at Intigral’s Dubai and Riyadh offices
4. Advice and support from experts in the field – both within Intigral and with partners including

  • 1 Product development
  • 2 Design
  • 3 Marketing & PR
  • 4 Business development
  • 5 Legal support
  • 6 Access to MENA market with a special focus on KSA
  • 7 A fun and creative experience surrounded by talented people
  • Interested applicants can apply online at A team of expert judges from the UAE and KSA will assess all applications, with the top ten teams invited to participate in a ‘weekend boot camp’. Over the weekend the teams will work with mentors to improve their final pitches, from which three out of the ten will be selected to develop their businesses with

    Speaking at the launch of, Dr. Ismaeel Makdisi, Intigral’s Acting CEO, said:

    “At Intigral we are committed to contribute to, and support the growing digital sector in MENA. While there are a number of existing initiatives that help entrepreneurs and start-ups at various stages of their development, is the first full-spectrum program developed in the region. Through we are giving anyone with a great digital idea not only support at every stage of its development, but importantly direct access to the MENA market via our existing clients and investors.

    I would like to extend my thanks to our partners who will help us find and develop the next big thing in the MENA digital market. We welcome applications from both, the region and around the world. To apply or for more information, simply visit”.

    The program will be an annual initiative with four applications a year, targeting two intakes each from UAE and KSA respectively. Importantly, if a project does not get selected they can develop on the feedback given during the boot camp weekend and re-apply to the next intake. Applications are now open until the 10th of November 2013. partners will play a key role in the selection and mentorship process. They include MBC Ventures, Wamda, Arabnet, Dubai SME, STC Ventures, Altran, The Online Project, Astrolabs, and Middle East Venture Partners. Ketchum Raad is the communications partner.

    Genny Ghanimeh, one of the board members of Afkar told Arabian Gazette:

    “I am very excited and happy to be part of the amazing mentors’ board of Afkar. Pi Slice was itself the fruit of mentorship and coaching and we wouldn’t have been where we are today if it wasn’t for that. So it is only normal to be part of this initiative in the digital space and be able to inspire and coach others to be their own entrepreneurs.”